Independence is a decision. To let go of codes and clichés. Ignore the limits of today. And overcome old contradictions.
Independence is a decision. To let go of codes and clichés. Ignore the limits of today. And overcome old contradictions.
Let’s be noble and casual. Powerful and soft.
Wildly elegant. And naturally
sophisticated.
Defining your own path never felt and looked so good.
Finest
fabrics
Innovative
details
Pure
design
NI..TEN.
UNFOLLOW. TO
BE ELEMENTARY
YOU.
Our mission is to make a full stop behind actual boundaries of the fashion world. And then move on.
We prefer quality over speed. We believe in fair partnership instead of quick benefits. And we are convinced that true sustainability begins with simple, yet purposeful designs that will keep their relevance in many years to come.
The result is fashion that doesn’t follow fashion. Pure and unadulterated. With a vibrant, powerful presence.
A visible statement of authenticity. And a natural expression of your active lifestyle.
This is NI..TEN. Elementary You.
ALL SEASONS. ALL OCCASIONS. ALL YOU.
PURE BEAUTY, COMFORT AND FUNCTIONALITY.
ICE Cotton
Unique comfort thanks to the finest fibres: pure Supima long-staple cotton, spun and twisted in a unique way, provides a dry, crisp feeling and a natural cool-to-touch effect in any situation.
Pure Alpaca
Cotton Chenille Wool Mix
Pure all-weather Cotton
Let's talk about sustainability.
NI..TEN – that is our “Unfollow!” to the fast fashion world with its precarious conditions for people and the environment. A respectful, responsible attitude towards our partners, suppliers, customers and not least raw materials is a matter of course for us, sustainability as a holistic approach is the natural result of this.
1. Social & Ethical Responsibility
We already work closely with a network of specialized European partners—small and mid-sized manufacturers with whom we share core values. But we’re aiming to build deeper relationships with all stakeholders in the value chain—promoting co-creation, fair labor practices, and long-term engagement. Our valued customers we see not just as consumers, but as collaborators in a more conscious ecosystem.
2. Environmental Lifecycle
We’ve begun implementing a sustainable lifecycle model. It begins with the sourcing: Most materials are natural, regionally manufactured (Europe) and minimally processed. We avoid synthetics and globalized logistics. The production takes place in small, trusted factories in Europe, ensuring high quality and low overproduction.
All NI..TEN pieces are highly durable, repairable and require less washing—designed to be worn across occasions. We want to harm the environment as little as possible while still offering high-performance garments. That’s why we prefer to design with single-material simplicity for easier future recyclability whenever that’s possible.
3. Long-Term Vision
We’re aiming to build a regenerative supply chain through low-impact materials, transparent processes, and modular product design. Another important goal is circularity: The idea is to to develop take-back or repair services and constantly increase the share of recyclable packaging and garment elements.
In essence, this will lead to a deeper integration of the Common Good Economy: Partnering with like-minded businesses to anchor sustainability not only in production, but in ownership, fairness, and value sharing.